I feel like the rental economy existing at all is an issue generated by the attitude of 'can't be seen in the same dress too often' for celebration events. Which is a real problem, and bizarre considering having things that you like to wear often is one of the cornerstones of personal style.
Excellent piece! Love your point that the rental economy does push this idea of clothes being disposable, manufactured for obsolescence. I did an article a few years back when all these celebrities were preaching sustainability on the red carpet (haha), and Cameron Silver (from vintage shop Decades) noted that when you "rent" clothes (even vintage!) you are using a lot of carbon emissions to have those items shipped from place to place. The best thing you can do is buy clothes (preferably vintage or secondhand) and wear them a lot and love them and keep them for years.
I feel like the rental economy existing at all is an issue generated by the attitude of 'can't be seen in the same dress too often' for celebration events. Which is a real problem, and bizarre considering having things that you like to wear often is one of the cornerstones of personal style.
Excellent piece! Love your point that the rental economy does push this idea of clothes being disposable, manufactured for obsolescence. I did an article a few years back when all these celebrities were preaching sustainability on the red carpet (haha), and Cameron Silver (from vintage shop Decades) noted that when you "rent" clothes (even vintage!) you are using a lot of carbon emissions to have those items shipped from place to place. The best thing you can do is buy clothes (preferably vintage or secondhand) and wear them a lot and love them and keep them for years.